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How Planned Parenthood Can Win Roe Back

I wrote this plan for Planned Parenthood for my class at CSU-Global last year. I feel embarrassed that I was terrified to publish this paper when so many women have to tell their abortion, miscarriage, rape, and complicated, high-risk pregnancy stories. This paper is for them.


How Planned Parenthood Can Win Roe Back

Lidia Page

Colorado State University Global

MKG440: Strategic Marketing

Daniel DeBlasio

11.5.23

How Planned Parenthood Can Win Roe Back

When I first got my period around the age of 13, I remember my sisters plotting to approach my parents to discuss getting me on “the pill.” While I believe their sense of urgency may have had something to do with my mood swings, I also believe they wanted to flaunt their women’s rights and health knowledge to my Conservative Catholic Mexican parents. I can’t remember precisely when my sisters succeeded in their quest to get me on the birth control pill, but I was grateful that they did because it allowed me to finish high school and work a part-time job at sixteen. Reflecting, I realize the gift I had to be able to work at a Chinese food restaurant with a tough, Mr. Miyagi-like male immigrant boss, Chinese cooks, and a mixed-race waitstaff. It was the best thing that happened to me at that age. While my high school English teacher was inflicting Edgar Allen Poe’s The Raven upon me, I had a better story I wanted to immerse myself in every weekend at the restaurant. My sisters gave me an understanding of my body’s hormones and the ability to fall in love with being a financially independent woman. If not for the pill, I would have missed learning and loving hard work. Sadly, many of today’s young American teenage girls are being deprived of the opportunity I had because they lack access to a Planned Parenthood Center.


The Ability for Women To Control Their Futures Threatens Dark Money and

Men’s Monopoly on the Current World Order


In a 2022 Senate speech, Senator Sheldon Whitehouse noted the following regarding dark money’s influence and impact on Planned Parenthood and Women’s rights.

“For nearly half a century, women in this country have relied on Roe’s recognition that

our constitutional right to privacy includes the right to decide when to have a child. This is one of the most profoundly personal and life-changing decisions anyone can make” (Whitehouse, 2022). I would add it is also the most financially impactful decision a person can make that will impact their future and their ability to financially shape it for as long as they live (unless they win the lottery, of course). America’s obsession with oversharing on social media has educated and enlightened many. However, arming people with the knowledge that dark money and powerful lobby groups are working against their interests isn’t enough anymore. A quick and dirty SWOT Analysis effectively tells the story of how Planned Parenthood can take back its power and influence back and rebrand itself as a one-stop shop for informed whole-person wellness and care, disrupting Dark Money’s master plan. A total whole person wellness rebrand appeals to a broader demographic, and a wellness objective that incorporates a financial aspect hits oppressors where it matters most; after all, “Education is the premise of progress, in every society, in every family” (Annan, n.d.).



My SWOT analysis shows that opportunities for a rebranding and powerful Women of

Influence (WOI) campaign can help America regain Women’s Rights. Social media silent stories take shape as women seek to align themselves with other women influencers. A follow is not just a follow anymore; a like isn’t just a like anymore; those silent, impactful actions influence others to hear a new American women’s story. By following pro-choice women like Padma Lakshmi, Sallie Krawcheck, Dr. Amy Myers, and Melinda Gates, I influence others to hear a new story. Each woman I follow tells a different but closely interwoven story of an American tale. Krawcheck tells a women’s economic story, Lakshmi a working mother’s survival story, Myers a doctor's discovery and women’s wellness story, and Gates a divorcee survivor, tech powerhouse, and philanthropist on a mission to empower women worldwide story. Together, these women create a powerful collation of Women of Influence that can help Planned Parenthood reshape and rebrand its services and story.


The Plan: A Rebrand and Women of Influence Partnership Campaign Blitz for the Win

Mathew Desmond is currently my favorite new author. I like his blunt, no bs, fact-based, good trouble, necessary trouble John Lewis writing style. In his book Poverty By America, Desmond (2023) states, “The birth control pill showed us that women’s economic empowerment was tied to their reproductive empowerment.” Desmond (2023) highlights a crucial fact that “women with access to effective contraception go to school longer and participate in the job market at higher rates than women who don’t.” Women’s ability to choose to be financially independent and free to shape their story is the spikelet armed bomb that dark money fears. As displayed in my SWOT analysis, Planned Parenthood can rally Women of Influence to narrate, shape, educate, and influence groups of young, newly registered voters to wield their voting power and disrupt dark money’s long game. A concentrated WOI Planned Parenthood strategy would leverage the women I selected network of followers and their silent supporters to micro and macro influence and retell a new Planned Parenthood story.



Image 1. Rebranding wording example for Planned Parenthood Wellness Centers

This intelligently narrated strategy would leverage women’s health and wellness

(Meyers), women’s economic influence and impact (Krawcheck), women’s business building and societal contributions (Gates), and a women’s survival journey and path to stardom and motherhood (Lakshmi). Together, these four women can elegantly tell the story of a place where women can get the wellness care, educational support, financial support, mental health healing, and mentorship support all humans desire and can access at a local Planned Parenthood. The women’s social media platforms, guerilla marketing, pop-up book signings, and networking events would aid a successful rebranding. This strategy would Palso require Dr. Meyers to educate the entire Planned Parenthood workforce via on-demand required continuing education courses.

Hence, the center staff remains armed with health and wellness knowledge to offer center

patients. My plan would require these four WOI and their silent partners to commit to an 8-

month cross-country road and social media blitz. Krawcheck and Gates would be the voter

engagement liaisons by educating women on their economic power and impact. Lastly, Planned Parenthood’s story and structural rebrand will require significant effort and financial support from women philanthropists, investment groups, small donors, and courageous women like Lakshmi to tell their stories. If executed artfully, Planned Parenthood could be the comeback story women will tell for generations.


References

Desmond, M. (2023). Poverty, By America. Crown.

Kofi Annan Quotes. (n.d.). BrainyQuote.com. Retrieved November 5, 2023, from

The Institute for Functional Medicine. (2023, October 29). [Image]. LinkedIn. Retrieved from:

Whitehouse. S. (2022, May 11). The Scheme 14: Attacking Roe. [Video]. YouTube. Senator

Sheldon Whitehouse. Retrieved from:


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The Case for a Nic and Norman's Restaurant Expansion in Georgia: A New World Menu and Mission to Save Us and The Planet One Restaurant at a Time.

I promised to publish my paper so here it is, I can only hope Greg Nicotero and Norman Reedus read it. @BigBaldHead @NicandNormans_Offical_Page @Gnicotero @DianeKruger @jeffreydeanmorgan @Danai Gurira @amcthewalkingdead @laurencohan


The Case for a Nic and Norman's Restaurant Expansion in Georgia: A New World Menu and Mission to Save Us and The Planet One Restaurant at a Time.

Lidia Page

Colorado State University Global

COM312: Public Relations Techniques

Dr. Sorin Nastasia

2.11.24

Executive Summary

Nic and Norman’s restaurant chain was the brainchild of Greg Nicotero and Norman Reedus. Greg Nicotero is a producer of the hit TV franchise series The Walking Dead, and Norman Reedus is the star of two Walking Dead series. The two opened the first Nic and Norman’s restaurant in Senoia, Georgia, where much of the first Walking Dead series was filmed. The restaurant has a roadhouse theme, adorned with Walking Dead cast photographs with a laid-back feel. The menu features some of Mr. Nicotero and Norman’s favorite dishes and a line-up for rough roadhouse grub and manly drinks. Nic and Norman’s has four locations and has plans for future expansion. The appeal of a welcoming modern-day rough and ready roadhouse entices Walking Dead Franchise fanatics and those who want a modern, edgy, creative atmosphere with an inclusive world fan feel.


Nic and Norman’s Can Lead Impact Opportunity Growth

Impact investing is a growing hot topic for social justice advocates and small to medium-sized businesses. Restaurants like Nic and Norman’s have always been stewards of diversity, equity, and inclusion (DEI). No matter if you grew up on a ranch in Montana or a migrant camp, people from all across America have the opportunity to be included and uplifted by finding employment at a local restaurant. According to the National Restaurant Association (2024) statistics, “Every additional $1 million spent in Georgia’s restaurants generates 19.9 jobs in the state economy.” Also, according to the National Restaurant Association (2024), “49% of managers and 56% of supervisors are female. As a result, the restaurant and foodservice industry employs more female managers than any other sector in the economy.” And now, in Georgia, Nic and Norman’s can leverage their impact growth by investing in social impact like SABMiller did to address growing water scarcity. Mennel (2015) states, “the brewer has partnered with The Nature Conservancy to raise a $15 million fund to protect the Cauca River, the water source for its local beverage production.” Nic and Norman’s can impact humans' relationship with food and our planet by adjusting their menu to fit The Walking Dead’s New World theme of scarcity and adapting.


Nic and Norman’s Expansion Requires A Focused Theme and Message

My public relations plan includes a new menu, mission, vision, theme, and well-crafted press release. A social media blitz focused on franchise fans, climate justice warriors, and strategic partnerships with franchise artists and influencers contribute to this being a successful new menu launch. As a fan of the Walking Dead Franchise and Nic and Norman’s, I believe artists and creatives can change and shape the future in ways that can positively impact the world. Norman Reedus’s character, Daryl Dixon, is a major factor in my response and love of the show. Daryl’s rough but true heart brings tears to my eyes as I write this because far too often these days, we are fed false heroes with superpowers that may rake in millions at the box office, but the thought of those heroes doesn’t comfort me when I am feeling unsafe, guys like Daryl do. People are starving for flawed human leaders. For people like me, Daryl’s character and Norman’s personal growth through his shows bring authenticity to the ambiance and tone of the restaurant. People want to connect; Nic and Norman’s provides a place for connecting. Norman’s character represents more than a show; he represents a human who must continually adapt to his ever-changing environment- he represents all of us. We must adjust to a future where a plant-based diet plays a significant role in our diets, and we must do that at an uncomfortable pace because our planet and our bodies are signaling that sidelining it is at our peril. In his book Eat to Beat Disease (2019), Dr. William W. Li noted the following,

“One study showed that by the age of forty-five, people who were otherwise healthy have a 49 percent chance of developing prediabetes, and among those, 74 percent will eventually go on to develop full-on type 2 diabetes. Diabetes is a disease to avoid at all costs.”

Furthermore, in his best-selling book Food Fix (2020), Dr. Mark Hyman states,

“Our natural capital is near exhaustion. Every five seconds a soccer field’s worth of soil erodes because of bad land management practices. At the current rate of soil erosion, we have only sixty harvests left before our soil is too depleted to grow food.” Nic and Norman’s can drive change for the health of our planet and the human race.


Measuring Success Metrics Include Net Sales, Net Followers, and Net New Fans

Nic and Norman’s investment in this impact-investing change would bring new customers and fans to both franchises. Measuring the success of this mission, menu, and narrative shift would include factoring in net sales, net followers, and, more importantly, net new fans during the first year of this campaign. Fans and supporters like me will support a restaurant like Nic and Norman’s with our money if we can. Sales will increase with time invested in engaging and gaining support for the vision. Social media, fans, and activists will happily plug the restaurant and the mission on their own, measuring these metrics by the number of likes, comments, follows, and new posts will be noticeable in the first year. As more people adopt a wellness living mindset, the sales and support for new Nic and Norman’s establishments will grow.


New Menu, New Mission, New Opportunities for Connection with Consumers

As noted earlier, connecting with consumers is a must. When searching for restaurants to include for my Nic and Norman’s SWOT analysis competition, I selected three Atlanta establishments that I believe Nic and Norman’s could easily take market share away from. I chose Logan’s Roadhouse, Zaxby’s, and Ted’s Montana Grill for different reasons but primarily because I feel their weakness provides drilling in on my argument for an Atlanta area Nic and Norman’s expansion.



In 2021, NYC restaurateur Daniel Humm made headlines when he changed the menu at his Michelin Star restaurant Eleven Park Madison. According to an interview with Pasko (2021), Humm stated this reason for the change to a plant-based menu, “We have always operated with sensitivity to the impact we have on our surroundings, but it was becoming ever clearer that the current food system is simply not sustainable, in so many ways.” Science shows that climate change is affecting our planet. Imagine the impact of another disruptive disease event in the food chain. Such an event would devastate Nic and Norman’s competitors in Atlanta's ability to deliver their menus at reasonable prices. Nic and Norman’s can mitigate these issues via their Walking Dead New World menu in a creative and tasty manner. Consumers will drive the change with their mindset, slowly chipping away at Atlanta area competitors.


Cool Manly Men Greg Nicotero and Norman Reedus Make Being Vegan Hot And Sexy

People tend to resist change until they see their role models and idols stir the pot and lead the way. Two of the coolest and manliest men on the planet are Greg Nicotero and Norman Reedus. These edgy visionaries' style and mentality reflect and emanate a rough but worldly presence. Mr. Reedus’s fellow motorcycle enthusiasts and his Walking Dead fanbase look to him for leadership and knowledge about what’s hot and happening. As a Walking Dead fan, I root for his character Daryl, and I wait desperately for Mr. Nicotero to paint me a picture of what’s next. Nic and Norman’s is every person’s local water hole and eatery. Because of people’s admiration and respect, these two men can win and influence crowds to nourish their bodies and spirits with savory real food. These two “It” guys can single-handedly influence critical thinking and change people’s hearts and unhealthy learned behaviors just by revamping their menu and driving a vision and mission for the future. More people and celebrities are going all in on a plant-based diet. Actors like Woody Harleson and Brad Pitt, rock stars like Anthony Kiedis and Lenny Kravitz, and even 7-time F1 world champion Lewis Hamilton have all adopted a plant-based diet. The question is, why is the rest of America so sick? Diabetes and autoimmune diseases are on the rise despite the influence of those mentioned above. One reason could be the lack of restaurants offering a plant-based centric menu while dining out. Nic and Norman’s could offer Americans a place to eat that incorporates the ease of consuming a plant-based in a hip environment. Despite my numerous attempts to reach Mr. Nicotero and Mr. Reedus for this assignment for comment and input, I have a few scary options: I can publish this paper plea to them on my blog, which they probably will never see, I can publish it on Meta (Facebook) for the whole world to see and judge, or I can mail it to them and hope one day it gets to them to read. I like none of these options because I am not a scholar, writer, or anyone of significance, and I don’t seek fame. Like many autoimmune warriors, I am tired of writing all day, and at this hour, my flaws are showing in this assignment. Therefore, I will publish it on my blog once graded so I can fix, refine, and revise my theory. I hope they see my good intentions and look past my imperfections.





References

Hyman, M. (2020). Food Fix: How to Save Our Health, Our Economy, Our Communities, and Our Planet—One Bite at a Time. Little, Brown Spark.

Li, W. (2019). Eat to Beat Disease: The New Science of How Your Body Can Heal Itself. Grand Central Publishing.

Mennel, J. (2015). Driving corporate growth through social impact: Four corporate archetypes to maximize your social impact. Social impact has evolved from a pure PR play to an important part of corporate strategy to protect and create value. In our recent study, we identify the four social impact archetypes companies typically fall into. Deloitte.com. Retrieved from: https://www2.deloitte.com/us/en/pages/operations/articles/driving-corporate-growth-through-social-impact.html

National Restaurant Association. (2022). Georgia restaurant industry at a glance. Restaurant.org. Retrieved from: https://restaurant.org/getmedia/6fad33b6-0f1a-4657-ac95-748439de12c5/Georgia.pdf

National Restaurant Association. (2022). Restaurant Employee Demographics: Data Brief – March 2022. Restaurant.org. Retrieved From: https://restaurant.org/getmedia/21a36a65-d5d4-41d0-af5c-737ab545d65a/nra-data-brief-restaurant-employee-demographics-march-2022.pdf

Pantony, A., Mamona, S., Smith, J., & Waheed. (2022, October 17). 55 vegan celebrities inspiring us to adopt a plant-based diet: From Sadie Sink to Billie Eilish, these celebs are paving the way 💚. Glamour Magazine UK. Retrieved from: https://www.glamourmagazine.co.uk/gallery/celebrities-who-are-vegan

Pasko, K. (2021, May 4). Eleven Madison Park Is Reopening as an All-Vegan Restaurant:

This June, NYC’s three-Michelin-starred restaurant—Eleven Madison Park (EMP)—will reopen with a new, 100% plant-based menu. Owner and chef, Daniel Humm, recently announced the relaunch is set for June 10. VegOut Magazine. Retrieved from: https://vegoutmag.com/news/eleven-madison-park-is-reopening-as-an-all-vegan-restaurant/

Prudom, L. (2017, February 26). 'The Walking Dead' recap: Negan's having some personnel issues: Et tu, Eugene? [Image]. Mashable.com. Retrieved from: https://mashable.com/article/the-walking-dead-recap-season-7-episode-11-hostiles-and-calamities-eugene-negan

Page, L. (2024). The Case for a Nic and Norman's Restaurant Expansion in Georgia: A New World Menu and Mission to Save Us and The Planet One Restaurant at a Time. SimplyRheumatoid.com. Lidia Page. Self-Published.


Please help me get this paper noticed. Yes, my RA is back as of 2024.

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ChatGPT's Cesar Chavez Latin Pop Song

In honor of Cesar Chavez's birthday, I asked ChatGPT to make me a song using Cesar Chavez's quotes in a Marc Anthony @marcanthony Latin Pop Blend. Here is the song ChatGPT made for me.


Verse 1:

Our ambitions must be broad enough

To include the needs of others we love

We'll preserve our culture with respect

And celebrate diversity, we won't neglect


Chorus:

Let's fight for people, not just grapes or lettuce

Our community, our progress, our justice, let's get this

Non-violence, patience, sacrifice, we'll embrace

With confidence, hard work, and love, we'll lead the way


Verse 2:

Real education draws goodness from within

And service to others is where we begin

We'll work hard and participate with heart

No perfect systems, just perfect people doing their part


Chorus:

Let's fight for people, not just grapes or lettuce

Our community, our progress, our justice, let's get this

Non-violence, patience, sacrifice, we'll embrace

With confidence, hard work, and love, we'll lead the way


Bridge:

The book of humanity is where we'll find

The goodness in ourselves, let's keep it in mind

With pride, we'll stand up and not be afraid

Together, we'll create the change we've always craved


Chorus:

Let's fight for people, not just grapes or lettuce

Our community, our progress, our justice, let's get this

Non-violence, patience, sacrifice, we'll embrace

With confidence, hard work, and love, we'll lead the way


Outro:

With love and determination, we'll make a stand

For our community, our people, our land

With Cesar Chavez's words, we'll pave the way

And with our hearts, we'll make a better day.


I am having some fun playing with ChatGPT. Pretty cool tool, I look forward to having it assist me with fresh content.

Hope you enjoyed the song. (Trademark protected under this website's trademark.)


Lidia Page



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